The Client
DJ NeNe, Haitian DJ in Atlanta, Georgia
The Service
Brand Design + Logo Design
The Overview
DJ NeNe is a DJ based in Atlanta, GA, specializing in Haitian and Caribbean music. The goal of this project was to create a clean, recognizable logo that could be used across multiple platforms and appeal to a wide audience.
The Vision
The direction for this brand was simple but intentional. The logo needed to feel bold, minimal, and versatile enough to be used on everything from DJ equipment to promotional materials.
It was important that the design remained gender-neutral and adaptable, allowing it to resonate with both male and female audiences while maintaining a strong presence.
The Design Approach
I started by reviewing inspiration provided by the client and researching existing DJ branding to understand what was already out there.
From there, I focused on creating something that felt clean but still original. The concept centered around a modern set of headphones, with the cord forming the name “NeNe” in a cursive style. This allowed the design to feel both creative and recognizable at the same time.
The black and white color palette was chosen to keep the logo versatile and easy to apply across different surfaces. A reversed version was also created to ensure flexibility for various uses, from stickers to DJ equipment.
The Results
The final logo is simple, bold, and easy to recognize. It translates well across different formats and maintains its impact whether displayed large or small.
This project is a strong example of how thoughtful, minimal design can still feel unique and memorable.
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